About Paytm
Paytm is the biggest platform in India for mobile payments and e-commerce. Paytm had started its business with online bill payments and mobile recharge and has become an e-commerce store now. In the short time span, they have got more than 200 Million registered users. One97 Communications is the leading mobile internet company in India which owns the Paytm brand. The investors in One97 include SAIF Partners, Ant Financial (AliPay), Silicon Valley Bank, Mediatek, and Sapphire Venture. They have maintained the culture where everybody is a real contributor and very comfortable in sharing opinions and ideas. Their team spends ample time in designing every new feature as well as obsesses about even smaller details.
Web Data Scraping to Track the Competitors
Many e-commerce websites crawl e-commerce websites of their competitors for scraping data like product descriptions, prices, images, real-time price monitoring, fetching product information from suppliers, product comparison engines, and more. Let’s find out how different online shopping websites use web data scraping for their benefits.
E-Commerce Companies Have Become Brutal in Their Marketing
The e-commerce companies have become brutal in their marketing and customer loyalty is nearly non-existent for them. Today, consumers will switch retailers anytime, even though the products they’re searching for is accessible only 5% cheaper on some other site. Price comparison websites like PriceGrabber, ShopZilla and Nextag scrape data from main e-commerce websites like Paytm for millions of pages. These comparison engines scrape product feeds with all the associated details, including the products (titles, descriptions, images, ratings, etc.) from many sites and put together this data for easy comparison.
Close Monitoring to Stay in the Hunt
To stay in the hunt, e-commerce sites monitor their competitors closely. For instance, say Flipkart wants to identify how its products are doing against Amazon or Paytm. For that, they would do Paytm web scraping to crawl the product catalogs from the Paytm sites to discover the gaps existing in their list. Also, they would like to get updates about any promotions running on any categories or products. It helps in getting actionable insights, which can be applied in their individual pricing decisions. Despite promotions, these websites also want to find details like a number of sellers, shipping times, accessibility, similar products and more through Paytm scraping for the same products.
Order Completion Integration
Through Paytm data scraping, relevant data is provided to the companies through crawling customer ratings and reviews on the website. Despite this, a lot of forums save sentiment data which can be scraped through the Paytm data scraper. At times, well-known sellers on the marketplace websites are concerned with extracting ratings and reviews of their products registered on the websites. One client came to us with the requirement of scraping data from Paytm including pricing and product description and India Scraper has delivered the results perfectly.
Mobile Shopping with Product Delivery Verification
With the evolution of e-commerce apps and product intelligence, the Paytm web crawling as well as the applications of Paytm data extraction from e-commerce has become more extensive. Uses which hadn’t been considered before are rising continuously and it requires to be analyzed how much co-dependent these two disciplines have become in the meantime.
